October 3, 2017

Sweepstakes Compliance Becomes Essential

September 14, 2017

Safety First!

Contests are a great way to market your company, but almost anyone will tell you that you have to obey state and federal laws while you’re holding that contest. What you may not know is that if you don’t obey the laws involved, it could become a serious problem for your company. A Costly Example […]
September 14, 2017

How Long Should Your Contest Run?

As you design a contest, one of the toughest questions you’ll come up against is exactly how long the promotion itself should run. If you’re like most companies, you’ve seen contests run for a few days, a few weeks, or even a few months. Designing your timeline is key to ensuring you get the interaction […]
September 14, 2017

The Starting Place You Need For Any Successful Contest

Deciding to run a contest can mean great things for your company. It’s a marketing option few want to pass up. Before you decide to run your next promotion, though, there’s one step you absolutely cannot overlook – setting a goal. What Will Your Goal Be? The objective of any contest is to get people […]
September 14, 2017
social media

Thinking Social Media for Your Next Contest? These Three Tips Can Help

Social media platforms are a great place to launch a contest because of their inherent shareability. They’re just so social! If you haven’t yet tried a social media contest, though, you may be a bit leery of where and how to get started. These tips can help. Choose a Creative Prize: This is one of […]
September 14, 2017

Why You Need Good Prize Rules From the Start

Ask almost any company that’s tried it, and they’ll be quick to tell you that running a contest for your business can bring some real payoffs. More customers, better brand awareness, and higher sales numbers can all be the result of a solid promotion, but making that contest happen can be difficult. Among the aspects […]
September 14, 2017

Make Sure Your Next Promotion Really Pays Off!

Promotions are almost an age-old marketing staple. People are attracted to your brand and products when you give something away. Sure, it’s not the most innovative trick in the world, but thanks to today’s global reach online, it’s possible to ensure lots of people see your promotion and begin to interact with your brand as […]
September 14, 2017

Is Your Upcoming Promotion Legal?

Good promotions can go hand in hand with your company’s marketing strategy, but a promotion can have drawbacks of its own. One Florida Hooter’s restaurant discovered this in a very public manner. In 2002, a Panama City waitress won a beer sales contest the restaurant was holding among their staff members. The prize was supposed […]
September 14, 2017
marketing laws

What You Don’t Know Can Cost You

What You Don’t Know Can Cost You A solid knowledge of marketing laws has become a requirement before you even design an upcoming campaign. Stories of those who chose not to follow certain marketing laws constantly hit the headlines, creating fear among companies just trying to get something off the ground. What If I Didn’t Know? […]